Small service businesses need marketing, but often need money too. With just a little extra work and creativity, any business can prove the possibility of making money without having money. The following 8 free marketing tips will help you begin building your business on a shoestring.
Provide Stellar Customer Service
When you go out of your way to provide services to customers that exceed expectations, word gets around. Your business will grow and you will find that you gain more repeat customers.
Find ways to connect with customers after serving them. Take what they say to heart and use it to help you build a better business.Confused? Here ‘s a little help . By staying in touch, you have better chances for keeping your customers and finding new ways to serve them.
When you expand your services, hire new people and take part in charities, you get the word out. A press release tells media outlets, bloggers and other journalists about your business.
Ask your most satisfied customers to right a quick blurb about their experience with your company. They can explain how your service helped them and recommend your business to others. You can publish these testimonials on your business website, on Facebook and on your printed brochures.
When you receive commendable service from another business, write a testimonial for them. Because most testimonials receive attribution, the name of your company will appear on another high-value website for free.
Build on Your Leads
Set up a form on your website to collect information from prospects and use that information to find ways to convert them into customers.
Show the world your expertise by writing articles for trade publications and websites. You can start by writing for article repositories where people regularly look for information about your field. When you get your name out, you often include a link back to your business.
Find ways to deliver customers more services for the money they pay. Make it easier and more profitable for customers to use your service than others and a steady flow of new and repeat business will come your way.
These free marketing ideas can revolutionize your business, so take action on one or more of them today.