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Alex P. Michaels
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COMPANY:
Prelude2Cinema
TITLE:
Branded Entertainment

People may confuse Branded Entertainment with product placement, but it is not. Branded Entertainment is the blending of a brand in a dramatic production. With audiences being able to ignore commercials thanks to digital video recorders and watching more TV shows online, advertisers have to make certain they can still reach customers, This session will show any business how they can step into the world of branded entertainment and promote their business in a unique way.
 
SPEAKERS

Emmy winning writer Alex P. Michaels created Prelude2Cinema to produce dramatic productions in Northeast Ohio. Needing a way to fund the productions, he created a police/sci-fi TV Series that could integrate any business using branded entertainment. After gaining funds and clients, Prelude2Cinema expanded to create an online TV station and remain focused on helping businesses to promote themselves using dramatic productions. Clients and sponsors include: Crestmont Cadillac, Lucy's Sweet Surrender, Massimo da Milano, the Velvet Dog and Anatomy Cleveland Night Club.