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Don Philabaum
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COMPANY:
Internet Strategies Group
TITLE:
Internet Dough - Make More Dough Marketing Online

The session is built around my book, Internet Dough, Make More Dough Marketing Online. The book provides a firm as small as a pizza shop to large corporation an overview how marketing has changed. I show 12 benefits of developing a Social Media Marketing campaign and dozens of examples of how businesses have used Web 2.0 to increase leads, revenue and or cut costs. We'll show attendees how they can build their own social media marketing strategy and begin to reduce their mass/traditional marketing budgets. Attendees of session will receive a PDF of the book.
 
SPEAKERS
Don Philabaum.  Don founded IAC in Akron in 1995 and built 300 private online communities for alumni associations around the world, including the London School of Economics, ExxonMobile Corporation and the former FBI Alumni Association. He is has blogged about online communities and the value to business since 2004 in www.wiredcommunities.com