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Ilene Schwartz
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COMPANY:
Kroll Direct Marketing
TITLE:
Using Email Lists for Prospecting

Understanding the ins and outs of renting (no, you're not buying them) email lists to prospect for new business, lead generation. CAN Spam compliance requirements, understanding costs and hidden costs and what types of email lists are available. Also, understanding email appends or what to expect when you append email addresses to your customer files
 
SPEAKERS
Bio Text: Ilene Schwartz - 15 + years in the postal and email list business, assisting clients in selecting the best lists to generate prospects and ultimately sales using third party email lists.