Web 2.0 has been defined many ways, but often it defines the evolution of the web as a presentation tool (static brochure websites) to an interactive communications platform (online communities, social networking, intranets and more). In this presentation we will discuss the basics of what types of interactivity you can add to your website, how that interactivity will benefit your business and discussion of how to offer these features via free, out-of-the-box, and custom developed solutions.