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About Kordell Norton – The Top Line Growth Guy

 

Your organization has a strong interest in growth in and your service to your customers.  As a consultant, speaker, and author, Kordell Norton works with corporations, associations, education and government organizations who want to focus on branding, sales, marketing strategic planning and leadership. 

 

He was an executive with several multi-billion dollar corporations with executive positions in sales, executive management, marketing, HR and Call Center management.  As a certified Graphic Facilitator, he uses highly visual processes, along with humor, and entertaining methods for powerful, high energy presentations.  Author of Throwing Gas on the Fire – creating drastic change in Sales and Marketing.  He is also a professional member of the National Speakers Association.

 

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Morning session : “Changing Status Quo to Status GROW - Motivating the Customer to Buy”

 

Description: You will learn ways to connect with your customers through the use of Memory Folders and the use of “You Cans”. In this entertaining and humorous session, discover the 3 essential elements that are part of your selling proposition. You will also learn the elements in making your product and service stand out from your competition.

 

You will:

 

o Discover the clear message in your product or service that, when used will move customers to buy.

 

o Look at your sales and marketing materials in a way that will make them more persuasive and powerful

 

o Learn the elements that are part of DRASTIC growth in high performance organizations.

 

o Laugh a lot. . . .

 

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Afternoon session : “The 4 P’s of Selling – What to know before you pull the trigger”

 

Description: Discover what the professional learns over many years on how to move from being a sales person to filling the role of expert and consultant. In this hands-on breakout experience you will learn why all traditional sales training is out dated. You will learn about a tool that will make you stand out in your market and increase your sales by a factor of 10.

 

You will:

 

o Learn about the Posey Grid and why this simple and profound tool can decrease your cost of sales by 5 and increase sales by 10.

 

o Look at The Sales Grid © and how it can help you organize your time and help you pick “the low hanging fruit” first for easier sales success.

 

o Learn and practice using EPRS methods that are used by high producing sales people.